Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
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Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.
As digital advertising continues to evolve at an unprecedented pace, ad tech innovation presents both opportunities and challenges for the industry. This panel explores how modern platforms are architected to handle massive scale while maintaining performance and cost-effectiveness. We delve into recent innovations in ad tech, examining how programmatic solutions and real-time bidding systems are being transformed by advanced technologies and reshaping everything from audience targeting to campaign optimization. The panel will address critical considerations around the sustainable scaling of advertising technology infrastructure to create more efficient, effective, and intelligent advertising solutions for the future.
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This session is at capacity and on a waitlist basis, but you can register and attend the following sessions:Â
Industry leaders across sectors:
• Technical: CTOs from ad tech companies, Data Science Leaders, Platform Architecture Leaders
• Business/Product: Ad Tech Product Leaders, Digital Marketing Platform Executives, Growth Strategy Directors, AdOps Leaders, MarTech Integration Specialists, Digital Media Buyers/Strategists, Marketers (CMOs, Directors)
• Platform focused people: Representatives from major ad platforms (DSP, SSP Technology Leaders)
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• Learn about the latest developments at the intersection of platform scalability, and ad tech innovation.
• The panel will address key considerations around privacy, data governance, and sustainable scaling of ad tech infrastructure.
• Attendees will gain valuable insights into potential future opportunities for creating more efficient, effective, and intelligent advertising solutions.
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